Schaper Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 487
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SWOT Analysis of Schaper Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Schaper Toys

Parent Company

Tyco Toys

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Producer of exciting educational games

STP

Segment

Variety of games and licensed products

Target Group

Kids and collectors

Positioning

Education in a fun way

SWOT Analysis

Strengths

1. Brand recall is very high
2. The company had a good customer reach

3. Had survived the test of time

4. Cootie was a very popular product of the company

Weaknesses

1. The brand was acquired by Tyco toys

2. The brand awareness and market share is very small compared to competitors

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Automoblox
2.Brain Box



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