Sideshow Toys Collectibles SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 844
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SWOT Analysis of Sideshow Toys Collectibles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sideshow Collectibles

Parent Company

Sideshow Collectibles

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Leading toy figure manufacturers

STP

Segment

Collectible toys based on characters of various comics and film franchise

Target Group

Niche – focused on collectors of toys

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

Strengths

1. Big brand name having toys like Disney, Marvel, Predator, GI Joe etc
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is high

Weaknesses

1.Product portfolio is mostly limited to action figures
2.Fake products easily available in the market leading to loss of revenue

Opportunities

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Hasbro
2.Mattel
3.Bandai

4.McFarlane

5. Neca



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