SOTA State of the Art Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 649
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SWOT Analysis of SOTA State of the Art Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SOTA State of the Art Toys

Parent Company

SOTA Toys

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

State of the Art

USP

Leading toy figure manufacturers

STP

Segment

Collectible toys based on characters of various comics and film franchise

Target Group

Niche – focused on collectors of toys

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

Strengths

1. Big brand name making products like ction figures, collectible statues, plush dolls, props, busts etc
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is high

5. Apart from toys, the brand is also present in video games and motion pictures

Weaknesses

1. The brand has limited geographic reach compared to global brands
2.Fake products easily available in the market leading to loss of revenue

Opportunities

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Hasbro
2.Mattel
3.Bandai

4.McFarlane

5. Neca



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