TDC Games SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 657
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SWOT Analysis of TDC Games with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TDC Games

Parent Company

TDC Games

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Seller of puzzle games

STP

Segment

Puzzle games

Target Group

Kids and children

Positioning

Something to test the creativity of all kids

SWOT Analysis

Strengths

1. Good quality of the products being manufactured

2. Has a good customer reach in US

3. Has survived the test of time

4. TDC is a regular exhibitor at Toy Fair in New York City each year, with products distributed internationally

Weaknesses

1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Mattel, Inc.
2.Hasbro, Inc.



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