Tiger Electronics Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 747
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SWOT Analysis of Tiger Electronics Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tiger Electronics Toys

Parent Company

Hasbro, Inc.

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Producer of handheld LCD games

STP

Segment

Console video games and handheld games

Target Group

Kids  and collectors

Positioning

The wide range of toys and video games offered something for all kids

SWOT Analysis

Strengths

1. Brand is a popular LCD handheld manufacturer
2. One of the biggest video game makers
3. Has a good customer reach

4.Efficient top management and expertise in the industry

5. Strong backing of parent company and association with brands like Spiderman, Terminator etc

Weaknesses

1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Atari
2.NES

3. Sony Playstation


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