Worlds of Wonder Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 814
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SWOT Analysis of Worlds of Wonder Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Worlds of Wonder Toys

Parent Company

Worlds of Wonder Toy Company

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Manufacturer of talking toys

STP

Segment

Collectible toys based on comic characters

Target Group

Kids and collectors of toys

Positioning

Bringing role models from reel to real

SWOT Analysis

Strengths

1. The company was big brand name
2. Diverse line of franchises in its portfolio
3. The products were of high quality

4. Had liscences for popular characters

Weaknesses

1. The brand has become defunct owing to poor performance

2. Could not overcome financial instability which lead to the demise of the brand

Opportunities

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Could have hired an efficient top management

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1. Barbie
2. Ty Inc

3. Atari


The table above concludes the Worlds of Wonder Toys SWOT analysis along with its marketing strategy and brand parameters.

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