Ty Inc SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 774
Advertisements

SWOT Analysis of Ty Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ty Inc

Parent Company

Ty Inc

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Leading manufacturer of stuffed toys

STP

Segment

Stuffed toys and accessories

Target Group

Kids and children

Positioning

Toys for all occasions

SWOT Analysis

Strengths

1. Big brand name having products like dolls, ornaments and popular "Beanie babies"
2. Diverse range of products in its portfolio
3. Has license to some sports franchises

4. Has successfully tapped into the mobile market

Weaknesses

1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure

Opportunities

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy

4. Can leverage on its association with Portsmouth

5.Can tap into more comic and movie franchises

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Hasbro
2.Mattel
3.Bandai



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: