Toynami SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 523
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SWOT Analysis of Toynami with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toynami

Parent Company

Toynami

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Manufacturer of toy figures of some of the most common franchises

STP

Segment

Collectible toys based on various comic franchises

Target Group

Mainly collectors of toys

Positioning

Bringing role models from reel to real

SWOT Analysis

Strengths

1. Good market reputation and presence in the toy market
2. Diverse line of franchises in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Good availability at popular multi-brand toy retails

Weaknesses

1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure

Opportunities

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Hasbro
2.Mattel



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