Toy Vault SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 661
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SWOT Analysis of Toy Vault with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toy Vault

Parent Company

Toy Vault Inc

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

First producer of action figures based solely on literary property

STP

Segment

Plush toys, board games and licensed products

Target Group

Kids and collectors

Positioning

Something to test the creativity of all kids

SWOT Analysis

Strengths

1. Brand recall very high in US owing to associations with brands like LOTR, Godzilla, Rubiks etc
2. Has a good customer reach

3. Diverse range of toys and games for the children

4. Has good availability in multi-brand retail stores

Weaknesses

1. Limited brand awareness compared to bigger brands

2. The company products are primarily dependent on the US market with less international exposure

Opportunities

1.Target the middle class in the developing economies
2.Can add educational product lines to its portfolio

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Mattel, Inc.
2.Hasbro, Inc.


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