Walt Disney Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2537
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SWOT Analysis of Walt Disney Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Walt Disney Toys

Parent Company

Disney Consumer Products

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Where dreams come true

USP

Manufacturer of Walt Disney affiliated franchises

STP

Segment

Collectible toys based on characters created by Walt Disney

Target Group

Kids and collectors of toys

Positioning

Bringing role models from reel to real

SWOT Analysis

Strengths

1. Biggest brand name in children entertainment
2. Diverse line of franchises in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is extremely high

5. Popular toys and games on official characters like Mickey, Donald duck, Toy Story, Lion King, Winnie the Pooh and all Disney movies

6. Available at all leading global multi-brand retails and Disney stores

7. Worldwide presence and one of the most trusted brands

Weaknesses

1. Being a huge brand, it has to be quality concious as any bad news would become news
2.Fake products easily available in the market leading to loss of revenue

Opportunities

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

3. Can put holograms or something  similar so that imitation is not easy

4. Can leverage on the Walt Disney brand name

5.Can tap into more comic and movie franchises

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Hasbro
2.Mattel



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