Global Films and Broadcasting SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 505
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SWOT Analysis of Global Films and Broadcasting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Global Films and Broadcasting

Parent Company

Global Films and Broadcasting

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

GFB is engaged in business of media and media products

STP

Segment

Cinema watching Audience

Target Group

Rajasthani films watching customers

Positioning

Complete media productions house focus on regional cinemas

SWOT Analysis

Strengths

1. Expertise in artist handling of Rajsthani cat.
2. High Recognition in regional film and music markets
3. Opened training institute for students in Acting, Music and Films

4. Good market reputation and expertise in the field of media

Weaknesses

1.In losses, so upscaling infrastructure is an issue.
2. No exposure to other regional and national cinemas

Opportunities

1. Diversification into media production , content management  and other products
2. Alliance with national media conglomerates

Threats

1. Growing regional content in national channels like Zee.
2. Urbanization bridging the gap between the regional and national cinemas

Competition

Competitors

1. Zee Media
2. Eros Media
3. HT Media



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