SWOT Analysis of MediaGuru with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Broadcasting & Cables
Media & Entertainment
MediaGuru, an Indian MNC, is a media consulting, technology, and entertainment company
Media Enterprises across the world
Using platforms - platforms – Television, Print, FM Radio, New Media and Media Education in US, Europe and Asia
MediaGuru’s quality services in Consulting, System and Technology Integration
1. They have gained proficiency in setting up cost efficient, international quality, future integrated media networks in record timings. 2. Their workforce has in-depth knowledge of broadcast market . 3. Diversified presence across the world 4. Expertise in setting end-to-end projects.
1. Low presence in production in films 2. Low portfolio of 3D Films compared to international competitors
1. Growth of radio and TV stations in Africa specially Nigeria 2. Forging alliances with the new media houses in developing markets
1. High Infrastructure cost forcing houses to develop inhouse capability. 2. Economic recession 3. Consolidation of digital and non-digital media.
1. Strategic Media Consulting 2. US Media Consulting 3. Global Media Consult
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