MediaGuru SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 560
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SWOT Analysis of MediaGuru with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MediaGuru

Parent Company

MediaGuru

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

MediaGuru, an Indian MNC, is a media consulting, technology, and entertainment company

STP

Segment

Media Enterprises across the world

Target Group

Using platforms - platforms – Television, Print, FM Radio, New Media and Media Education in US, Europe and Asia

Positioning

MediaGuru’s quality services in Consulting, System and Technology Integration

SWOT Analysis

Strengths

1. They have gained proficiency in setting up cost efficient, international quality, future integrated media networks in record timings.
2.  Their workforce has in-depth knowledge of broadcast market .
3.  Diversified presence across the world
4. Expertise in setting end-to-end projects.

Weaknesses

1. Low presence in production in films
2. Low portfolio of 3D Films compared to international competitors

Opportunities

1. Growth of radio and TV stations in Africa specially Nigeria
2. Forging alliances with the  new media houses in developing markets

Threats

1. High Infrastructure cost forcing houses to develop inhouse capability.
2. Economic recession
3. Consolidation of digital and non-digital media.

Competition

Competitors

1. Strategic Media Consulting
2. US Media Consulting
3. Global Media Consult



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