Sundaram Multi Pap SWOT Analysis, USP & Competitors

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SWOT Analysis of Sundaram Multi Pap with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sundaram Multi Pap

Parent Company

Sundaram Group


Paper and Stationary



Tagline/ Slogan

Education is Nation’s Strength. We stand by it.


Sundaram Groups, leading in stationary manufacturing & paper mill industries in Maharashtra.



Customer and Institutions who needs paper

Target Group

Students, Schools and Office


Prominent player in the paper industry

SWOT Analysis


1. No.1 in Maharashtra with a strong presence all across India.
2.  50, 000 sq.ft manufacturing area with 200 employers ensures good quality
3. Large capacity to deal with fluctuations in export.

4. State of the art machines with fully automatic exercise books line and advanced machinery


1. Low Market share in northern and eastern part of country.
2. Less extensive distribution channel
3. Institutional alliances in Maharahstra only.


1. Export opportunities in Asia, Africa and other continents.
2. Complementing it with their e-education venture to reach out to maximum students
3. Used its brand equity to develop more channel partners.


1. High competition from big brands like ITC and chinese competitors
2. Taxes and Regulation on exports
3.Long run threat from shifting to digital media



1. ITC
2. Naveen
3. Local players like Classic


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