ITV TV Network SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1454
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SWOT Analysis of ITV TV Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ITV

Parent Company

ITV

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Independent television

USP

Oldest commercial network in the UK

STP

Segment

Regional television across UK, Ireland and Scotland, Video-on-demand

Target Group

Broadcast programming of public importance, including news, current affairs, children's and religious programming as well as party election broadcasts on behalf of the major political parties and political events, such as the Budget

Positioning

News that matters and talk about the core issues

SWOT Analysis

Strengths

1. Also involved in international distribution, home entertainment, publishing, merchandising, and licensing businesses, including the distribution of DVD entertainment primarily in the United Kingdom.

2. High brand equity

3. Producers of world-renowned shows like “Who wants to be a millionaire”

4. Strong current affair and documentary programmes

5. Widely followed with a set of entertaining features for all age groups

Weaknesses

1.Large costs in paying flat fees for networked programming.

2.Shifting to social content andmoving to production.

3. Less presence in Asia, US andAfrica

Opportunities

1.Expansion of US arm through M&A

2. Digital media vertical needs further strengthen.

Threats

1.Criticism for showing reality TV and losing its loyal customers.

2.Intense competition

3. Video-on-demand facing regulatory issues

Competition

Competitors

1.Daily Mail

2. Channelflix

3. BBC



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