Excel Entertainment SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 624

SWOT Analysis of Excel Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Excel Entertainment

Parent Company

Excel Entertainment


Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan



Involved in distribution and production for many international film houses.



Audience watching Cinemas

Target Group

Contemporary cinemas


Pushing the boundaries of reel entertainment in all genres.

SWOT Analysis


1.  Have top of the line technicians in international film making
2.  Have several entries to international films festivals
3.  Worked with the biggest names in Bollywood
4.  Have a strong talent management and creative team

5. Association with popular filmstars in good movies enhances brand reputation


1. Low presence in regional cinemas
2.Limited number of directors associated with production house
3. Rising Infrastructure and talent costs hitting the bottom line.


1. Changing tastes of movies can be used to tap the regional market

2.Making off beat film for critical and business success.

3. Entry into animated and 3D movies to generate more customers


1. New International studies setting up their base in India
2. Excel entertainment does not enjoy any brand equity
3. Too much dependence on few lead actors.



1.YashRaj Films
2.UTV Spotboy
3. Red chillies


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