Excel Entertainment SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 642
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SWOT Analysis of Excel Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Excel Entertainment

Parent Company

Excel Entertainment

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Involved in distribution and production for many international film houses.

STP

Segment

Audience watching Cinemas

Target Group

Contemporary cinemas

Positioning

Pushing the boundaries of reel entertainment in all genres.

SWOT Analysis

Strengths

1.  Have top of the line technicians in international film making
2.  Have several entries to international films festivals
3.  Worked with the biggest names in Bollywood
4.  Have a strong talent management and creative team

5. Association with popular filmstars in good movies enhances brand reputation

Weaknesses

1. Low presence in regional cinemas
2.Limited number of directors associated with production house
3. Rising Infrastructure and talent costs hitting the bottom line.

Opportunities

1. Changing tastes of movies can be used to tap the regional market

2.Making off beat film for critical and business success.

3. Entry into animated and 3D movies to generate more customers

Threats

1. New International studies setting up their base in India
2. Excel entertainment does not enjoy any brand equity
3. Too much dependence on few lead actors.

Competition

Competitors

1.YashRaj Films
2.UTV Spotboy
3. Red chillies



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