Walt Disney Broadcasting SWOT Analysis, USP & Competitors

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SWOT Analysis of Walt Disney Broadcasting with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Walt Disney Broadcasting

Parent Company

The Walt Disney Company

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Where dreams come true

USP

One of the world's leading producers and providers of entertainment and information

STP

Segment

Multi-segment marketing, children and their families

Target Group

Entertainment seeking segment

Positioning

An entertainment destination for children and kids

SWOT Analysis

Strengths

1. Worldwide known brand
2. Offer their customer valued products and services
3. Strong cable and satellite distribution and network

4. Highly creative and talented management staff

5. Popular characters like Lionking, Aladdin, Toystory, Ducktales etc enhance brand value

6. Extremely popular and high brand recall owing to equity of parent brand

Weaknesses

1. High cost of operations is a concern and also piracy hurts operations
2.Many independent comic broadcasting alienating the children from traditional Disney portfolio

Opportunities

1. International markets
2. Diversification into games and media division
3. Expansion into

Threats

1. Intense competition
2. Piracy and Lack of protection of Intellectual property in many non-developed countries.
3. Characters fatigue and regulatory risks

Competition

Competitors

1. News Corp
2. Time Warner
3. NBC Universal


The table above concludes the Walt Disney Broadcasting SWOT analysis along with its marketing and brand parameters.

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