Infomedia 18 Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 716
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SWOT Analysis of Infomedia 18 Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Infomedia 18 Ltd

Parent Company

Network 18

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

Enable Enlighten Entertain

USP

Certified print solution provider with an unmatched turnaround time and quality standards and a one-stop shop that can handle all the requirements from processing and printing to binding and dispatch.

STP

Segment

Newspaper and Magazine readers,

Target Group

All section of the pyramid in both tier-1 and tier-2 cities

Positioning

India's leading media company with strong market presence in diverse business areas spanning Business Directories, Magazine Publishing, Printing Services, B2B online SME marketplace and Publishing Outsourcing

SWOT Analysis

Strengths

1. Diverse business areas spread across Local Search, Magazine Publishing and Printing services

2. Into building India's best local business search engine accessible via Voice, Internet, Mobile and Print

3. Market leader in India’s publishing industry

4. Listed on both NSE and BSE

5. Entered into a Joint Venture (JV) with Reed Business International, arguably the world’s largest B2B publishers

6. They have also tied up with Google, Nokia and STAR India with a view to transcending media platforms and strengthening their position as a comprehensive directories and publishing solutions provider

Weaknesses

1. Company lacks using advertisement as source of revenue

2. Copyright infringement is a concern

3. Adverse outcome in economic and political conditions

Opportunities

1. Invest in new technologies and application

2. Growth of media and entertainment sector

3. Technological advances

4. Involve with subsidiaries to take up new business opportunities

5. Regulatory reforms by government

Threats

1. Changes in laws and regulation relating to printing sector

2. Regulatory changes and technological advancement

3. Intense rivalry amongst competitors

4. Taste of viewers / audience of entertainment industry may undergo changes

5. Changes in political and social condition in India, the monetary policy of India and inflation

6. Unanticipated turbulence in interest rate

Competition

Competitors

1. HT Media

2. Jagran Prakashan

3. Infomedia Press

4. Next Mediaworks



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