JMD Telefilms Industries Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1526
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SWOT Analysis of JMD Telefilms Industries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JMD Telefilms Industries Ltd

Parent Company

JMD Telefilms Industries Limited

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

Bringing Music to You

USP

Increase shareholder value by diversifying in new & profitable businesses/industries by becoming a leading Pan India Entertainment & Media company

STP

Segment

Music lovers both in devotional and folk section

Target Group

Upper and middle section of the pyramid in both tier-1 and tier-2 cities (Hindi + Regional songs)

Positioning

JMD is an Indian business conglomerate having diversified business portfolio spanning across different industries viz a viz entertainment, digital, ecommerce, education, distribution, retail, investment, infrastructure, media, trading & services sectors.

SWOT Analysis

Strengths

1. Acquired BAJAAO which is India's first and largest direct online retailer for musical instruments and pro audio equipment

2. JMD is an Indian business conglomerate having a diversified business portfolio spanning across different industries

3. It has a joint venture with Shemaroo Entertainment Pvt. Ltd., to use its recorded songs in various languages

4. It is public traded company listed in Bombay Stock Exchange

5. Company had entered into an agreement with Onesource Techmedia Ltd., to give rights to telecast its recorded songs in various languages

6. JMD has 1200 music albums and over 30,000 song titles in their portfolio

Weaknesses

1. JMD Telefilms Industries is not listed on NSE

2. Limited global penetration as operations are dependent in India only

3. Modernization and R&D cost is too high

Opportunities

1. Global Music Retailers can set up shop in India as FDI in Multi-brand retail policy is passed

2. Expand its reach by organizing regional concerts & events

3. Venture into short film and documentary production services

4. Diversify from finance to regional entertainment industry

5. Develop new e-commerce & internet platforms

6. Enter in the Mobile handset & devices industry

Threats

1. Changes in laws and regulation relating to media and entertainment

2. Piracy may be a source of concern which is quite prevalent in India

3. Intense rivalry amongst competitors

4. Taste of viewers / audience of entertainment industry may undergo changes

5. Lack of quality content creation and monetization

Competition

Competitors

1. Balaji Telefilms Limited

2. BABA Arts Limited

3. Bag Films and Media Limited

4. Ace Edutrend Limited



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