Koffee Break Pictures Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 596
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SWOT Analysis of Koffee Break Pictures Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Koffee Break Pictures Ltd

Parent Company

My Fellow Fashions (Exports)

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Constantly strive to give best inside the studio as well as outside with the help of the media platform

STP

Segment

TV viewers (mainly animation movies)

Target Group

Target children and teens through animation movies (in both tier 1 and tier 2 cities)

Positioning

Services are offered in the fields of entertainment, film making, production, post-production, events, animation, design and print, and television

SWOT Analysis

Strengths

1. Company has developed capabilities in event management, television software, animation and editing

2. A state-of-the-art animation studio has been set up at Mumbai equipped with the best hardware and software technology to undertake 2D and 3D animation projects

3. The studio is also equipped to take up work for outside agencies such as publicity design material and ad campaigns

4. Acquired the India home video rights for the television series 'The Great Indian Comedy Show' in collaboration with Shri Jagganaath Films

5. Tied up with PETA for films which are based on protection of our flora and fauna

Weaknesses

1. Company reported net losses which is a concern

2. Involves too much capital expenditure

3. Piracy continues to hamper the growth of industry. Internet piracy is equally hurting the industry

Opportunities

1. Undertake pre-production, production and post-production work of full length animated feature films

2. Collaborate with various foreign companies for its different activities

3. 3D is the emerging technology with lots of advantage and technological innovation

4. Strive towards higher benchmarks

5. Foray into television segment

Threats

1. Fluctuation in interest rates and operating costs

2. Piracy may pose a threat to entertainment industry

3. Intense rivalry amongst competitors

4. Taste of viewers / audience of entertainment industry may undergo changes

5. Government regulations can derail the production and management efforts

6. Technology advancement may substitute the existing products

Competition

Competitors

1. Filmcity Media

2. PVR Limited

3. Prime Focus

4. Shree Ashtavinayak



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