Media Matrix Worldwide Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 665
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SWOT Analysis of Media Matrix Worldwide Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Media Matrix Worldwide Ltd

Parent Company

Giltfin Lease Limited

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

ONE-STOP SHOP FOR NexGen VAS SERVICES

USP

The company is recognized as a leading business entity in the business of quality content, TV & Music software, feature film production with focus on the worldwide market.

STP

Segment

Smartphone, tablet and mobile device users

Target Group

Upper and Upper-middle section of the pyramid

Positioning

A media enterprise that produces content, television and music software, and feature films in India

SWOT Analysis

Strengths

1. Into procurement and distribution of mobile handsets directly and through its wholly owned subsidiary, NDPL

2. Develops new applications and technologies required for supporting the Mobile Content distribution platform of the Company and /or its subsidiaries

3. Expertise in content acquisition

4. Entered into distributorship agreement with Pantel Technologies Private Limited (a company engaged in the business of design, manufacture and sale of its brand)

5. Strong technical team of more than 30 employees

Weaknesses

1. Operates in highly capital sensitive sector

2. Piracy continues to hamper the growth of industry. Internet piracy is equally hurting the industry

3. Imports major part of business equipment like cable and set top boxes

Opportunities

1. Invest in new technologies and application related to Mobile on account of rising demand for data/services solution in 3G/4G era

2. Make investments in next generation businesses including contents and Media businesses

3. Rising demand from online and e-commerce businesses

4. Involve with subsidiaries to take up new business opportunities

5. Advancement in technology

6. Look for opportunities in value added services domain for mobile applications along with technical services and support

7. Enter into sourcing of content business for its mobile TV business either directly or through DSPL

Threats

1. Changes in laws and regulation relating to entertainment sector

2. Regulatory changes and technological advancement

3. Intense rivalry amongst competitors

4. Taste of viewers / audience of entertainment industry may undergo changes

5. Television advertising industry growth is expected to slow down because of the economic crisis the world is going through

6. Fluctuation in interest rates and operating costs

7. Changes in political and social condition in India, the monetary policy of India and inflation

Competition

Competitors

1. Zee Entertainment

2. SUN TV Network

3. DISH TV India

4. Eros International Media



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