Vatsa Music SWOT Analysis, USP & Competitors

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SWOT Analysis of Vatsa Music with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vatsa Music

Parent Company

Vatsa Corporation Limited

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

Vatsa Music

USP

Vatsa corporation limited took steps like making a public issue, meet company’s growing capital requirements and diversify into various other industries

STP

Segment

Music lovers both in devotional and folk section

Target Group

Premium and urban customers in both tier-2 and tier-3 cities

Positioning

Parent company (Vatsa corporation limited) is presently engaged in Leasing, Hire Purchase, OTC Operations, Safe deposit Lockers & Corporate Financing.

SWOT Analysis

Strengths

1. Vatsa started with financial investments and rapidly expanded into many areas

2. The Comp. has been promoted by Ganapati Exports limited, Rolex Holding Limited, Mr. B.V.Bhatt, Mr.Rajinder Miglani & Mr. Pradip Vakil

3. Vatsa has finalised on proposal to venture into various business in India and abroad

4. Vatsa Music plans to diversify into print media

5. VCL has also decided to promote a bank, an insurance company and a mutual fund, for which it has decided to put in Rs 60 cr as core contribution

Weaknesses

1. Two of the group companies of Vatsa Corporation limited— Vatsa Music and Vatsa Education are defunct today

2. Company reported net losses which is a concern

3. Lacks promotion and advertisement efforts

4. Deals in dead delisted junk shares

Opportunities

1. Head for a massive corporate restructuring by merger of a number of group companies

2. Collaborate with various foreign companies for its different activities

3. Technological innovation

4. Diversify business into different segments

Threats

1. SFIO(Serious Fraud Investigation Office) has detected a wide range of irregularities, while investigating into affairs of Vatsa Corporation

2. Piracy may be a source of concern which is quite prevalent in India

3. Intense rivalry amongst competitors

4. Taste of viewers / audience of entertainment industry may undergo changes

5. Vatsa Corporation has topped the NSE complaint list with as many as 38 complaint lists pending against it for more than 2 months

Competition

Competitors

1. PVR Limited

2. Prime Focus Limited

3. Inox Leisure

4. Reliance Mediaworks


The table above concludes the Vatsa Music SWOT analysis along with its marketing strategy and brand parameters.

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