Shree Ashtavinayak Cine Vision SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 823
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SWOT Analysis of Shree Ashtavinayak Cine Vision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shree Ashtavinayak Cine Vision Ltd

Parent Company

Shree Ashtavinayak Cine Vision Ltd

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

Making the right movies.

USP

Professionalize and systemize the Film Production process optimizing the use of resources and maximizing return on investment

STP

Segment

TV Viewers, Business houses, Distributors, Bollywood producers, directors etc., Moviegoers, Music listeners

Target Group

Upper and Middle section of the society in tier-1 and tier-2 cities

Positioning

Integrated business of production, distribution and exhibition of motion pictures

SWOT Analysis

Strengths

1. Presence in all segments of film industry

2. Solid track record of successful film production and distribution

3. Listed on both BSE and NSE

4. Company’s strength lies in its professional approach to film making, cost-effective production and superior film promotion strategy

5. It takes a conservative, risk-controlled approach to film production

6. Active risk mitigation

7. Focus on planning, budgeting and commercially viable films

8. Capitalizing strength in distribution segment by having innovative distribution strategies and excellent logistics network

9. Focus on commercially viable films

10. Superior film promotion and marketing strategy

Weaknesses

1. Too much dependence on box office collection

2. Piracy and home viewing is a concern

3. Copyright enforcement is not very stringent

Opportunities

1. Digitization of theatres

2. Growth of multiplexes and growth of ancillary revenue streams from films

3. The demand for good quality films will continue to grow with higher disposable incomes and improved living standards

4. India has the highest number of theatrical admissions per year

5. Regulatory reforms like 100% foreign direct investment

6. The emergence of new streams of ancillary revenues has de-risked the film production business, making film content development an attractive value proposition

Threats

1. General economic and business risks which may throw production schedules out of gear

2. Changes in the foreign exchange control regulations, interest rates and tax laws in India

3. Very competitive entertainment industry

4. Regulatory changes relating to the film industry

5. Image of lead artists may also have a bearing on the performance

6. Increasing competition in the industry

7. International business weakening further due to piracy and parallel import

Competition

Competitors

1. Pritish Nandy Communications

2. Eros International

3. UTV Software

4. Adlabs Films



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