Leapfrog Enterprises SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2406
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SWOT Analysis of Leapfrog Enterprises with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Leapfrog Enterprises

Parent Company

LeapFrog Enterprises Inc

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Endless learning; Discover our learning difference

USP

Designer, developer and marketer of innovative technology based products

STP

Segment

Children and kids

Target Group

Age 0-9 years from upper middle class

Positioning

Educational toys in an electronic gamepad format

SWOT Analysis

Strengths

1.Unique product offering in terms of educational gamepads

2.The company has a tie-up with leading companies like Sega to expand its markets to Japan

3.the company has kept up with technological developments by venturing early into the applications market

4.The company has done well to build its brand recall by developing its own characters for in-house usage

Weaknesses

1. High prices of toys with further investment on applications

2.No penetration into Asian markets

3.No products for children above the age of 9

Opportunities

1.To enter the computer education space leveraging on its current capabilities

2.To venture into more advanced gaming applications for older children

3.To tie up with cable network providers to broadcast educative shows

Threats

1. Animated gaming has reached a whole new level with extremely refined effects.

2.Handheld video game consoles could get phased out and have been replaced by tablets and smart-phones

3.Threat from other developers coming up with similar concepts at lower costs is high

Competition

Competitors

1. Discovery toys

2. Coleco

3. Mattel

4. Fisher-price



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