Specter Studios SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 713

SWOT Analysis of Specter Studios with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Specter Studios

Parent Company

Specter Studios


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Designer and manufacturer of costumes, masks and props



Children and Adults

Target Group

Aged above 5 years


One-stop solution for Halloween, themes and other costumes

SWOT Analysis


1. The company is an industry leader in the costumes, masks and props space

2.The company has hired the best designers in the industry to ensure creativity and uniqueness

3. The company has presence is 6 of the seven continents

4. All the production is done in-house which helps protect the company and reduces dependence on suppliers


1. High prices compared to peers due to brand equity

2. Brand recall is weak due to the segment

3.Demand can be seasonal due to nature of product


1.To enter the renting business for costumes etc

2.To tie-up with movie production houses and produced licensed merchandise

3.Aggressive distribution through store tie-ups


1. Designs can be imitated once they are out in the market

2.The craze for Halloween is dying

3.Usage of product is seasonal and hence may not justify the prices in markets other than USA



1. Fisher-price

2. Hasbro

3. Mattel


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