Specter Studios SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 824
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SWOT Analysis of Specter Studios with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Specter Studios

Parent Company

Specter Studios

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Designer and manufacturer of costumes, masks and props

STP

Segment

Children and Adults

Target Group

Aged above 5 years

Positioning

One-stop solution for Halloween, themes and other costumes

SWOT Analysis

Strengths

1. The company is an industry leader in the costumes, masks and props space

2.The company has hired the best designers in the industry to ensure creativity and uniqueness

3. The company has presence is 6 of the seven continents

4. All the production is done in-house which helps protect the company and reduces dependence on suppliers

Weaknesses

1. High prices compared to peers due to brand equity

2. Brand recall is weak due to the segment

3.Demand can be seasonal due to nature of product

Opportunities

1.To enter the renting business for costumes etc

2.To tie-up with movie production houses and produced licensed merchandise

3.Aggressive distribution through store tie-ups

Threats

1. Designs can be imitated once they are out in the market

2.The craze for Halloween is dying

3.Usage of product is seasonal and hence may not justify the prices in markets other than USA

Competition

Competitors

1. Fisher-price

2. Hasbro

3. Mattel


The table above concludes the Specter Studios SWOT analysis along with its marketing strategy and brand parameters.

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