Thames and Kosmos SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 837
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SWOT Analysis of Thames and Kosmos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thames and Kosmos

Parent Company

Thames and Kosmos

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Make, explore, discover

USP

Science Kits

STP

Segment

Children and teenagers

Target Group

Age 6-16 years

Positioning

Science enthusiasts

SWOT Analysis

Strengths

1.  Was one of the largest and oldest toy companies in the world
2. Well-recognized brand name with many awards for its chemistry sets
3.  Licensee for brands like National Geographic

4. Tie-up with suppliers of educational materials to school

Weaknesses

1.  Lack of presence outside the USA
2. Lack of physical stores and online distribution

Opportunities

1.  To diversify into other educational products
2. Opportunity to enter new markets around the world
3.  Enter into the educational applications space

Threats

1.  Development of in-house laboratories in school
2. Increasing choice in subjects may reduce the audience
3. Lack of product diversity

Competition

Competitors

1.A. C. Gilbert
2. Discovery Toys
3.Leapfrog


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