Toy Wizard SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 694
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SWOT Analysis of Toy Wizard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toy Wizard

Parent Company

Toy Wizard

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

If it’s hot, it’s here

USP

Large range of toys from different reputed brands

STP

Segment

Kids and children

Target Group

Age 0-21 years

Positioning

One-stop solution for toys

SWOT Analysis

Strengths

1.Broad product range with toys and electronic items to interest kids from age 0 to 21

2.Strong brand presence due to its history in the USA

3.The company has a wide product range

4.The store has toys from all the best brands and a collection of exclusives as well

Weaknesses

1.The company has shut its brick-and-mortar operations and now operates as an online toy store

2.The company is restricted to the local US market

3.The company had main presence in the east cost of the USA and hence lacks brand awareness elsewhere

Opportunities

1.Given its current product range, the company can further expand into the collectibles space through tie-ups

2. To tie-up with local stores as a supplier and try the franchisee route to increase brand awareness

3.To enter the party-organization space

Threats

1.Applications on electronic devices are replacing the craze for electronic cars and trucks

2.The toys are expensive as compared to many other substitutes

3.The company is highly dependent on its suppliers

Competition

Competitors

1. FAO Schwarz

2. Toys’R’US



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