Editora Ftd Brazil SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1122
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SWOT Analysis of Editora Ftd Brazil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Editora Ftd Brazil

Parent Company

FTD Brazil

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Best Educational content

STP

Segment

All educational oriented publishing

Target Group

Educational material for all segments

Positioning

Best quality teaching material for all academic purposes

SWOT Analysis

Strengths

1. FTD specializes in a wide range of text books and learning materials, including pre-school; technical training at middle school level (with FTDtec)
2. The company is one of many businesses run by the Marist Province of South-Central Brazil (PMBCS), which covers the states of Goiás, São Paulo, Mato Grosso do Sul, Paraná and Santa Catarina, also including the Distrito Federa
3. They operate a number of educational online resources, such as In@ction (providing English language resources), or Porta Alberta, on sciences, history and geography

4. Strong presence across Brazil makes it a good reputation brand

Weaknesses

1. FTD operates a number of online learning resources to disseminate its learning materials to specific target audiences ONLY
2. Only an English language publisher and limited geographic reach

Opportunities

1. Getting re-print rights of literature classics from other publishers
2. The company's significant growth reflects the rise of Brazil as an emerging market, and the resulting demand for learning materials
3. Improved investments in e-publications and online services to increase the revenue

Threats

1. Self cannibalization of its paper publications by the e-publications
2. Increase in the competition from other global players
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

Competition

Competitors

1. Pearson Plc.,
2.Simon & Schuster, Inc
3.Random House, Inc



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