Haufe Gruppe SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 701
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SWOT Analysis of Haufe Gruppe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Haufe Gruppe

Parent Company

Haufe Gruppe

Category

Printing & publishing

Sector

Media and Entertainment

Tagline/ Slogan

Delivers quality products with International presence

USP

Understanding customer needs and the market trends

STP

Segment

Trade and Business Publishing

Target Group

Business, law and taxation

Positioning

Best content and customer support

SWOT Analysis

Strengths

1. One of the Top 50 publishing brands in the world
2.One of Germany’s leading publishing groups in business, law and taxation for over half a century
3. It has 1200 employees and publishes under several different imprints: Haufe Akademie, Haufe Fachmedia, Lexware, Sykosch Software and WRS
4. It is also involved in the development of training programs, in the same fields as its publishing.

5.The new electronic media already represent 60per cent of its total sales

Weaknesses

1.Increase in e-resources may cannibalize its own publishing products

2.Limited global presence and resources to meet the rapid growth

Opportunities

1.Acquire companies which offers intranet platforms for publishing companies to create automated procurement processes that correspond to their client-specific systems
2. Growth through potential acquisitions
3. Adapting to the changing demographics of different regions

Threats

1. Changes in the taxation and new laws in countries which doesn’t want to disclose to other countries
2. Legal problems and formalities to print law related publishing

Competition

Competitors

1. Pearson Plc
2.Emap publishing
3.Reed Elsevier



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