SWOT Analysis of Haufe Gruppe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Printing & publishing
Media and Entertainment
Delivers quality products with International presence
Understanding customer needs and the market trends
Trade and Business Publishing
Business, law and taxation
Best content and customer support
1. One of the Top 50 publishing brands in the world 2.One of Germany’s leading publishing groups in business, law and taxation for over half a century 3. It has 1200 employees and publishes under several different imprints: Haufe Akademie, Haufe Fachmedia, Lexware, Sykosch Software and WRS 4. It is also involved in the development of training programs, in the same fields as its publishing.
5.The new electronic media already represent 60per cent of its total sales
1.Increase in e-resources may cannibalize its own publishing products
2.Limited global presence and resources to meet the rapid growth
1.Acquire companies which offers intranet platforms for publishing companies to create automated procurement processes that correspond to their client-specific systems 2. Growth through potential acquisitions 3. Adapting to the changing demographics of different regions
1. Changes in the taxation and new laws in countries which doesn’t want to disclose to other countries 2. Legal problems and formalities to print law related publishing
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