Klett Publishing SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 597
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SWOT Analysis of Klett Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Klett Publishing

Parent Company

Klett Group

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Truly International brand

USP

High quality academic and reference works, educational texts and dictionaries catering to a diverse range of students and scholars

STP

Segment

All kinds of publishing needs

Target Group

Educational sector and Dictionaries

Positioning

Best publisher for educational resources in the world

SWOT Analysis

Strengths

1. One of the top 30 Global Publishing Brands
2. German biggest educational publisher presenting dictionaries, school books, teaching aids, learn adventures, language courses,

foreign rights
3. The Klett Group is Germany’s leading provider of educational materials and among the prominent in Europe. It is represented in 17 countries and at 40 locations

4. The publishing houses of the Group also have a good reputation for their customer oriented solutions especially when it comes to new media, such as the Internet and software applications

Weaknesses

1. Intense competition means limited market share and geographic reach
2. Online testing platform aimed to provide  growth opportunities has still to reach growth in many countries

Opportunities

1. Increase in the share of the emerging markets as they contributed more than 40 % of its revenue
2. Increase in journals retentions and acquisitions
3. Digital development continues to be an increasingly important part of schools publishing around the world

Threats

1.Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online
2. The pressure on institutional library budgets in developed markets
3. Digitization and the rapid growth of online products

Competition

Competitors

1. Pearson PLC
2.Wiley & Sons Pvt Ltd
3.Cengage Learning



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