SWOT Analysis of Klett Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Printing & Publishing
Media and Entertainment
Truly International brand
High quality academic and reference works, educational texts and dictionaries catering to a diverse range of students and scholars
All kinds of publishing needs
Educational sector and Dictionaries
Best publisher for educational resources in the world
1. One of the top 30 Global Publishing Brands 2. German biggest educational publisher presenting dictionaries, school books, teaching aids, learn adventures, language courses,
foreign rights 3. The Klett Group is Germany’s leading provider of educational materials and among the prominent in Europe. It is represented in 17 countries and at 40 locations
4. The publishing houses of the Group also have a good reputation for their customer oriented solutions especially when it comes to new media, such as the Internet and software applications
1. Intense competition means limited market share and geographic reach 2. Online testing platform aimed to provide growth opportunities has still to reach growth in many countries
1. Increase in the share of the emerging markets as they contributed more than 40 % of its revenue 2. Increase in journals retentions and acquisitions 3. Digital development continues to be an increasingly important part of schools publishing around the world
1.Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online 2. The pressure on institutional library budgets in developed markets 3. Digitization and the rapid growth of online products
Browse marketing analysis of more brands and companies similar to Klett Publishing. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.