La Martiniere Groupe Publishing SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 685
Advertisements

SWOT Analysis of La Martiniere Groupe Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

La Martiniere Groupe Publishing

Parent Company

La Martiniere Groupe

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Updated information with trendy and fashion conscious

STP

Segment

All categories of book publishing

Target Group

Literature, text books, travel guides and cook books

Positioning

Publishers that demonstrate  vogue and trendy

SWOT Analysis

Strengths

1. One of the top leaders of illustrated books, with imprints all over the world 
2. Global company with high stake in media and entertainment
3. Covers all editorial genres through diversity in the languages French, English and Spanish and many parts of the world

4. Has a strong market reputation and good brand awareness

Weaknesses

1. The company has limited market share owing to intense competition
2.Mostly concentrated in parts of Europe

Opportunities

1. Developing more stable business through acquisitions to compete with the competitors
2. Incubating its own brands for publishing literary books
3.Investing in e-publications and online services to increase the revenue

Threats

1. Increase in the competition from other global players
2. Changes in advertisement trends
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

Competition

Competitors

1.Hachette Livre
2.Editis Group
3. Egmont Group



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: