La Martiniere Groupe Publishing SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 718

SWOT Analysis of La Martiniere Groupe Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

La Martiniere Groupe Publishing

Parent Company

La Martiniere Groupe


Printing & Publishing


Media and Entertainment

Tagline/ Slogan



Updated information with trendy and fashion conscious



All categories of book publishing

Target Group

Literature, text books, travel guides and cook books


Publishers that demonstrate  vogue and trendy

SWOT Analysis


1. One of the top leaders of illustrated books, with imprints all over the world 
2. Global company with high stake in media and entertainment
3. Covers all editorial genres through diversity in the languages French, English and Spanish and many parts of the world

4. Has a strong market reputation and good brand awareness


1. The company has limited market share owing to intense competition
2.Mostly concentrated in parts of Europe


1. Developing more stable business through acquisitions to compete with the competitors
2. Incubating its own brands for publishing literary books
3.Investing in e-publications and online services to increase the revenue


1. Increase in the competition from other global players
2. Changes in advertisement trends
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries



1.Hachette Livre
2.Editis Group
3. Egmont Group


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