La Martiniere Groupe Publishing SWOT Analysis, USP & Competitors

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SWOT Analysis of La Martiniere Groupe Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

La Martiniere Groupe Publishing

Parent Company

La Martiniere Groupe

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Updated information with trendy and fashion conscious

STP

Segment

All categories of book publishing

Target Group

Literature, text books, travel guides and cook books

Positioning

Publishers that demonstrate  vogue and trendy

SWOT Analysis

Strengths

1. One of the top leaders of illustrated books, with imprints all over the world 
2. Global company with high stake in media and entertainment
3. Covers all editorial genres through diversity in the languages French, English and Spanish and many parts of the world

4. Has a strong market reputation and good brand awareness

Weaknesses

1. The company has limited market share owing to intense competition
2.Mostly concentrated in parts of Europe

Opportunities

1. Developing more stable business through acquisitions to compete with the competitors
2. Incubating its own brands for publishing literary books
3.Investing in e-publications and online services to increase the revenue

Threats

1. Increase in the competition from other global players
2. Changes in advertisement trends
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

Competition

Competitors

1.Hachette Livre
2.Editis Group
3. Egmont Group


The table above concludes the La Martiniere Groupe Publishing SWOT analysis along with its marketing strategy and brand parameters.

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