Media Participations SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 586
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SWOT Analysis of Media Participations with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Media Participations

Parent Company

Media Participations

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Interesting content with high quality publishing

STP

Segment

Children and Young segment of people related publishing

Target Group

Magazines, Children’s literature, comics, art and crafts

Positioning

Consumer and their interests are given high importance

SWOT Analysis

Strengths

1. The Belgium-French group Media Participations is the largest publisher of comic books in Europe
2. Sixty percent of the company's new titles each year are bandes dessinées, or comics, which account for sales of 20 million from an overall 32 million

3. With annual revenues of approximately 330 million Euros, Media-Participations is the third largest publishing company in France
4. Media Participations also runs its own production studios, resulting in a yearly output of roughly 1500 hours of TV programs, and is involved in other publishing activities such as the magazine Rustica

Weaknesses

1.Brand awareness is limited compared to some leading brands

2. Continuous restructuring and impairments of the parent company

Opportunities

1.Strategic Acquisitions to improve the competency levels
2.New technologies represent an exceptional opportunity for future growth

Threats

1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the media segments due to high margins

Competition

Competitors

1. Mercure de France
2.Olympia Press
3. Thomson Reutors



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