Nielsen Holdings SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2090
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SWOT Analysis of Nielsen Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nielsen Holdings

Parent Company

Nielsen Holdings BV

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Understanding customer needs and the market trends

STP

Segment

People seeking for Professional Information

Target Group

Customers who demand value add and next generation solutions

Positioning

Combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness

SWOT Analysis

Strengthss

1. Printing publishing accounts susbtantial part of the revenue of the parent company
2. High revenue from online publishing and services

3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy are the key strengths
4. Use of robust technology platforms to deliver best value to customers

Weaknesses

1. Trying to completely transcend traditional publishing to online publishing
2. Slow in adopting to strategies in the highly competitive market

Opportunities

1. Leveraging its history to stretch across geographies and areas of expertise
2. Extract value from the massive amounts of data generated as a by-product of providing professional services

Threats

1. High competition of resource allocation to other business developments

2.Tough competition from the other global players

Competition

Competitors

1. Reed Elsevier
2.Informa Plc
3.Thomas Reuters



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