Simon And Schuster SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 910
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SWOT Analysis of Simon And Schuster with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Simon And Schuster

Parent Company

Simon And Schuster

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Bringing an extensive cross section of first class information and entertainment in all media

USP

Great quality  material for current, and coming generations

STP

Segment

All kinds of publishing

Target Group

Books, magazines and newspapers and other media

Positioning

Publishers that demonstrate  vogue and trendy

SWOT Analysis

Strengths

1. One of the top 50 global publishing brands
2. Simon & Schuster consists of numerous prestigious and well known imprints, including Simon & Schuster, Scribner, Atria, Touchstone etc.,
3. Simon & Schuster has publishing and distribution capabilities in the United States, Canada, the United Kingdom and Australia, as well as an international sales presence in every major market
4. Simon & Schuster has taken an industry leadership position in bringing its titles to all available ebook retailers and devices, with 14,000 titles available as eBooks

Weaknesses

1.Increase in e-resources may cannibalize its own publishing products

2. Limited global presence and market share

Opportunities

1. Launch of apps to make content available for tablets and phones
2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Threats

1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s and media segments due to high margins

Competition

Competitors

1. Bonnier Group

2. Thomson Reuters

3.Metro International S.A.



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