Weka Media SWOT Analysis, USP & Competitors

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SWOT Analysis of Weka Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Weka Media

Parent Company

Weka Media Group

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

One stop for business, Management and Creative Publishing

USP

Quality content and customer support

STP

Segment

Information and professional services market

Target Group

Business and management  Journals, Information brochures and cartography

Positioning

Best content providers of the business and management publishing

SWOT Analysis

Strengths

1. One of the top 50 Global Publishing Brands
2. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy is the X factor
3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance

4. Quality publication and strong reputation in the market

Weaknesses

1. Intense competition means market share is limited
2. Slow in adopting to strategies in the highly competitive market

Opportunities

1. Extract value from the massive amounts of data generated as a by-product of providing professional services
2. Developing more stable business through acquisitions to compete with the competitors
3. Incubating its own brands for publishing literary books

Threats

1.Increase in the competition from other global players
2. Changes in advertisement trends
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

Competition

Competitors

1. Bonnier Group

2. Thomson Reuters

3. Metro International S.A.



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