SWOT Analysis of Weka Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Weka Media Group
Printing & Publishing
Media and Entertainment
One stop for business, Management and Creative Publishing
Quality content and customer support
Information and professional services market
Business and management Journals, Information brochures and cartography
Best content providers of the business and management publishing
1. One of the top 50 Global Publishing Brands 2. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy is the X factor 3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance
4. Quality publication and strong reputation in the market
1. Intense competition means market share is limited 2. Slow in adopting to strategies in the highly competitive market
1. Extract value from the massive amounts of data generated as a by-product of providing professional services 2. Developing more stable business through acquisitions to compete with the competitors 3. Incubating its own brands for publishing literary books
1.Increase in the competition from other global players 2. Changes in advertisement trends 3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
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