BGIL Films and Technologies SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 709
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SWOT Analysis of BGIL Films and Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BGIL Films and Technologies

Parent Company

BGIL Films and Technologies

Category

Film and animation

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Low cost animation service

STP

Segment

B2b markets- medium budget movies, Film customers- B grade movie goers

Target Group

Customers in india and  industry

Positioning

A low cost animation service with live film production capability

SWOT Analysis

Strengths

1.Low cost animation service offering high quality media

2. B2B advertising is not very costly

3. The customers in film segment are huge

4. Branding in animation is high in the b2b customers

5.BGIL STUDIO helps clients define their style and design through an ongoing and close relationship with the client during a particular project.

Weaknesses

1. The movies are lesser qualitycompared to international media houses

2. Market share and brand awareness is very low

Opportunities

1.  Improving the quality of movies

2. Teaming up with corporate and increasing the budget of films and promote them properly to get a brand.

3.BGIL FILMS has developed a state of art Digital Distribution Systems for the Industry and will soon be a front-liner in the field.

Threats

1. Entry of fast animation and film studios

2. The alternate sources of entertainment are

Competition

Competitors

1. PVR

2. PentaMedia Graphics



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