GV Films Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 593
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SWOT Analysis of GV Films Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GV Films Ltd

Parent Company

GV Films Ltd

Category

Film production and Distribution.

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

First listed Public Limited Company from the media Industry

STP

Segment

Media and films

Target Group

Individuals seeking movies and films

Positioning

South indian production company with equity

SWOT Analysis

Strengths

1.India's First listed Public Limited Company from the media Industry

2. First to export Tamil films to Japan and later to the other non-traditional, South East Asian markets like Korea.

3. The first to bring DTS to a theatre of an A class town in Tamilnadu.

4.With foresight, acquired Internet rights for over 6000 films way back in 1999-2000 for web casting that constitute valuable intellectual property rig

5.3d serial concept

Weaknesses

1.Non-operational after 2005

2. TheBrand is not effective as the movies not on par

3. The unions in the Tamil industry is very political which affect operations

Opportunities

1.  Foray into cobranding opportunities.

2. Start the operations to generate revenues.

3. Develop 3d content for differentiating.

Threats

1. Intensifying competition in the south due to entry of national and international players.

2. Problems on the industry on whole due to cricket matches.

Competition

Competitors

1. RaadanMedia works

2. SureshProductions



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