Hari Om Entertainment SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 817

SWOT Analysis of Hari Om Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hari Om Entertainment

Parent Company

Hari Om Entertainment


Film production house


Media and broadcasting

Tagline/ Slogan



Comedy movies



Media and broadcasting for movie enthusiasts

Target Group

Middle and upper middle class individuals


A film production house which makes good comedy films with all commercial elements

SWOT Analysis


1. Association with top movie stars from Indian cinema make it a good brand

2. Backed by huge infra and support, and stable financial position

3. Expertise in terms of production and distribution

4. The all elements of the film industry are present which helps in great synergy


1. Late entry in to the industry.

2. Brand awareness is limited compared to big players


1. Increase the diversity in scripts.

2. Increase the amount of money invested in marketing the film


1.Very high competition in terms of multiplexes

2. Synergy between other players in the industry



1. Dharma productions

2. Eros International

3. Yash Raj Films YRF


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