Hari Om Entertainment SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 774
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SWOT Analysis of Hari Om Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hari Om Entertainment

Parent Company

Hari Om Entertainment

Category

Film production house

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Comedy movies

STP

Segment

Media and broadcasting for movie enthusiasts

Target Group

Middle and upper middle class individuals

Positioning

A film production house which makes good comedy films with all commercial elements

SWOT Analysis

Strengths

1. Association with top movie stars from Indian cinema make it a good brand

2. Backed by huge infra and support, and stable financial position

3. Expertise in terms of production and distribution

4. The all elements of the film industry are present which helps in great synergy

Weaknesses

1. Late entry in to the industry.

2. Brand awareness is limited compared to big players

Opportunities

1. Increase the diversity in scripts.

2. Increase the amount of money invested in marketing the film

Threats

1.Very high competition in terms of multiplexes

2. Synergy between other players in the industry

Competition

Competitors

1. Dharma productions

2. Eros International

3. Yash Raj Films YRF



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