Jain Studios Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of Jain Studios Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jain Studios Ltd

Parent Company

Jain Studios Ltd

Category

Film production house

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Very well serviced B2b Studio firm

STP

Segment

Mostly B2B Customer

Target Group

Social welfare, political, fmcg, government, financial

Positioning

A advertising and studio company which provides b2b services

SWOT Analysis

Strengths

1. JAIN TV became the first network to provide 4 hours of spiritual programming covering all faiths like Hinduism, Islam, Christianity, Sikhism, Buddhism, Jainism and others.

2. It has all Elements of advertising and other event management services

3. Jain Studios had sought permission for increasing business activities, including providing Internet-related services, setting up an earth station gateway

4.The company had entered into an agreement with Joint American Indian Network Inc., USA whereby the company had been granted right to use Satellite Transponder to air its programme.

Weaknesses

1.Brand regonition is lesser than more popular brands

2. The political parties and govt clients would be a problem in terms of operations

Opportunities

1. Entry into live events for better differentiation in advertising.

2, Use and leverage the IT and social media

Threats

1.the entry of  internet based advertising.

2. the political and government which keep on shifting the scenarios

Competition

Competitors

1. Zee TV

2. Sony Entertainment Television

3. Star Plus


The table above concludes the Jain Studios Ltd SWOT analysis along with its marketing and brand parameters.

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