Percept Picture Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 986
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SWOT Analysis of Percept Picture Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Percept Picture Company

Parent Company

Percept Limited

Category

Production House

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

A good ad film company

STP

Segment

Animation and youthful movie lovers with a streak off beat movies

Target Group

Urban upper and middle class individuals

Positioning

A production company which produces movies and serials with good amt of diversity and has ad film business

SWOT Analysis

Strengths

1. Global audience with diverse tastes for quality information and entertainment.

2.Proprietary technology and world-class creative talent to develop and distribute feature length films, ad films and television shows.

3.Also jointly produce content with numerous domestic and international studios

4.Innovative marketing, content quality and distribution techniques, Percept Pictures has succeeded in securing long term relationships with its clients.

5.State-of-the-art animation studios have created & produced some of the biggest movies of the year in terms of worldwide sales and box office revenues

6. The movies get many awards

Weaknesses

1.The rate of movies being produced is less which is due to non-availability of in-house directors

2. Late entry in to the industry.

Opportunities

1. Increase the diversity in scripts.

2.increase the amount of money invested in marketing the film

3. increase the number of movies

Threats

1. Very high competition in terms of multiplexes

2. Synergy between other players in the industry

Competition

Competitors

1. Dharma productions

2. Eros International

3. Excel Entertainment



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