Pritish Nandy Communications Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 516
Advertisements

SWOT Analysis of Pritish Nandy Communications Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pritish Nandy Communications Ltd

Parent Company

Pritish Nandy Communications Ltd

Category

Production house

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Good movies which are of new age style

STP

Segment

Multiplex goers urban movie enthusiasts

Target Group

Urban upper and upper middle class individuals

Positioning

A production company which produces films which are according to changing environment

SWOT Analysis

Strengths

1. Backed by industry veterans and present  stars

2.The company was featured in Deloitte Touche’s Fast500, ranking it among the 500 fastest growing companies in the technology, media and telecom sector in the Asia Pacific.

3.PNC has made the most number of multiplex movies with new, untried talent

4. Good crop of directors and actors working under their banner

5. Strong brand reputation and market value

Weaknesses

1. Generated negative risk-adjusted returns adding no value to investors with long positions

2. Dividends were not granted to shareholders which caused an issue

Opportunities

1.Technology absorption

2. Foreign exchange earnings and outgo

3. Production/co-production of Hindi feature films

4. Diversify media and entertainment companies with content creation abilities across platforms and genres for major satellite channels

5. Broadcast its content on the internet to increase the visibility

6. Expansion of post-production studio

7. Expand its horizon by procuring film rights

Threats

1.No foreign exchange earnings and outgo during the current period

2. Competition from other media and entertainment company

Competition

Competitors

1.PVR Ltd

2. Balaji Telefilms Ltd.

4. Tips industries



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: