Sanguine Media Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 647
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SWOT Analysis of Sanguine Media Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sanguine Media Ltd

Parent Company

Sanguine Media Ltd

Category

Advertising

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Rural activation along with event mgmt

STP

Segment

B2B customers

Target Group

Customers who want cross promotion and rural activation

Positioning

Company with elements of cross branding  and rural activation

SWOT Analysis

Strengths

1. The Company focuses on creating innovative and result oriented events that fulfill the wants of the Customers

2.Sanguine has now forayed into film advertising to provide more option to its clients & agencies for reaching their targeted consumers

3.Entry intoEvent Management

4.The company was established to carry on all activities of business in advertising, publicity and media services for corporate and other entities including providing services in the area of corporate presentation, public relation either on its own or jointly with other agencies involved in these activities through all information media

5. Its services include print, Broadcasting, Telecasting magnetic media, digital and films and to obtain rights for movies, TV serials and episodes produced by other agencies for screening video, telecasting and making copies in CDs and Tapes and marketing them in domestic and overseas.

Weaknesses

1. Brand recognition is much lesser than some popular names

2. Geographic reach of the brand in terms of operations is restricted

Opportunities

1. Entry into ad film making and concept designing

2. Entry in to movie cross branding effectively

Threats

1. Entry of internet based cross promotion.

2.Entry of same type of competitors.

3. Unfavorable govt and economic conditions

Competition

Competitors

1. PVR

2. Regal Entertainment



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