Shalimar Productions Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 574
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SWOT Analysis of Shalimar Productions Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shalimar Productions Ltd

Parent Company

Shalimar Productions Ltd

Category

Film production and music

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Good Number of home video and audio movies

STP

Segment

Media and broadcasting for home viewers

Target Group

Urban individuals

Positioning

A company which releases movies in home versions

SWOT Analysis

Strengths

1. Early entry into the market

2. Expertise in production houses and strong workforce

3. Good brand image and market reputation in the sector

4. Great distribution channel and availability across households

Weaknesses

1. Very Few production houses under the umbrella

2. Limited market share and geographic reach

Opportunities

1.Online media

2. Education industry leverage

Threats

1.Outdating of CD DVD technology

2. More organized players in the industry entry

3. Increasing competition and unfavorable economic conditions

Competition

Competitors

1. Big Home Video

2. Net Flix



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