Picturehouse Media SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 712
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SWOT Analysis of Picturehouse Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Picturehouse Media

Parent Company

Picturehouse Media

Category

Production houses

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Southern spice in the serials

STP

Segment

Media and broadcasting

Target Group

Urban individuals

Positioning

A south production company which produces serials and dubs into different languages

SWOT Analysis

Strengths

1. One serial and many markets due to dubbing

2. Good infra for dubbing and production.

3. Good presence and reputation in south India

4. Good expertise in the industry

Weaknesses

1.Presence only in south India

2. Market share is limited and geographic reach us restricted

Opportunities

1. National expansion

2. New shows and reality shows

3. Tieups with production houses

Threats

1.Alternate sources of entertainment

2. Changing lifestyle of house wives

3. Unfavorable govt and economic conditions

Competition

Competitors

1. Raadan media works

2. Star TV


The table above concludes the Picturehouse Media SWOT analysis along with its marketing strategy and brand parameters.

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