Vishesh Films SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 978
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SWOT Analysis of Vishesh Films with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vishesh Films

Parent Company

Vishesh Films

Category

Film production

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Strong presence in the media industry

STP

Segment

Movie enthusiast

Target Group

Urban individuals

Positioning

A film house which  produces thriller movies

SWOT Analysis

Strengths

1. Presence of popular movie stars in the Indian film industry

2. Good Films in the kitty which actually increases brand equity

3. Branding due to great music in the movies

4. Good number of awards

Weaknesses

1. Presence of many production houses means limited market share

2. Too much censorship issues often cause an issue

Opportunities

1. New markets and regions

2. New genre in the movies

Threats

1. Censorship policies changes

2. Intensifying competition

Competition

Competitors

1. Eros Entertainment

2. Dharma Productions

3. Yash Raj Films YRF


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