Vision Corporation Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of Vision Corporation Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vision Corporation Ltd

Parent Company

Vision Corporation Ltd

Category

Multi production

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Innovative and creative

STP

Segment

Media and broadcasting

Target Group

Urban individuals

Positioning

A company which has music and education with film backing

SWOT Analysis

Strengths

1. A division of VCL is also actively involved into financing and worldwide distribution of movies.

2.Vision Corp has developed the customer services and infrastructure that is second to none

3.The company’s association with the developed nations of the world has given it a cutting edge advantage over the other media companies around the world

4.Operate as visionaries through our properties to provide the latest technologies and resources to our viewers driving interest and growth to individuals, local and national businesses.

Weaknesses

1. Intense competition in the market means limited market share

2. Financial fluctuations are a concern

Opportunities

1. Online marketing and social media

2. News channels

3. More geographic penetration

Threats

1. Intensfying competition

2. Government reforms

3. Fluctuating economic conditions

Competition

Competitors

1. BGILFilms

2. Reliance Mediaworks


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