TV Today Network SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 983
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SWOT Analysis of TV Today Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TV Today Network

Parent Company

TV Today Network

Category

Mass media

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

Award winningnews channels

STP

Segment

Segmenting based on different television viewing tastes and channels

Target Group

Urban individuals

Positioning

Indian news channel with integrity and truth and csr

SWOT Analysis

Strengths

1. AajTak has won the Indian Television Academy Awards for Best News Channel for a record twelve years in a row

2. It has leading news channel in English and Hindi

3. Great infra and a good brand with a great recall

4. Good Content and top of the mind brand recall in India

5. Presence across radio and education which helps in synergy

6. Popular news brands like Aaj Tak, Headlines Today, Tez and Dilli Aaj Tak news channel.

Weaknesses

1. Often causes issues with its bold and upfront delivery of sensitive news

2. Political pressures are a concern

Opportunities

1.Introduction of lifestyle segment

2.Increase in social initiatives as it is already recognized as socially sensitive company

3.Tie-ups with companies for increase in sponsorship of initiatives

4. Penetrate into rural market by initiatives taken by the company

Threats

1. Threat from NDTV and other competitors

2. The SatyamevJayate threat as it is turning into a large social

Competition

Competitors

1. IBN 18

2. NDTV

3. CNN IBN



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