Posted in Media & Entertainment, Total Reads: 1067
SWOT Analysis of Bild with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Axel Springer AG
From your own opinion, independent and non partisan
Best selling newspaper outside japan and sixth largest in circulation worldwide
German reading population
Youngsters, students and politicians
Having a high influence on German politicians
1. Printed in nine locations in Germany 2. Strong network in foreign locations to cater to Germans and expatriates 3. Rhetorical usage of language is a crowd puller 4. Different editors and style on Sunday makes it special
1.Notorious for its mix of gossip,inflammatory language and sensationalism 3.Circulation has been on the decline in recent years
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism 3.Arrest the decline of sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2.High level of criticism which may lead to law suits against Bild 3.Government may regulate free press in germany
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