Bild SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 988
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SWOT Analysis of Bild with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bild

Parent Company

Axel Springer AG

Category

German Tabloid

Sector

Newspapers

Tagline/ Slogan

From your own opinion, independent and non partisan

USP

Best selling newspaper outside japan and sixth largest in circulation worldwide

STP

Segment

German reading population

Target Group

Youngsters, students and politicians

Positioning

Having a high influence on German politicians

SWOT Analysis

Strengths

1. Printed in nine locations in Germany
2. Strong network in foreign locations to cater to Germans and expatriates
3. Rhetorical usage of language is a crowd puller
4. Different editors and style on Sunday makes it special

Weaknesses

1.Notorious for its mix of gossip,inflammatory language and sensationalism
3.Circulation has been on the decline in recent years

Opportunities

1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription
2.Introduce innovative features which grab attention with less criticism
3.Arrest the decline of sales by marketing on large scale via Internet

Threats

1.Increasing competition from other tabloids
2.High level of criticism which may lead to law suits against Bild
3.Government may regulate free press in germany

Competition

Competitors

1.The Sun
2.SüddeutscheZeitung
3.Die Zeit



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