Posted in Media & Entertainment, Total Reads: 1052
SWOT Analysis of Bild with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Axel Springer AG
From your own opinion, independent and non partisan
Best selling newspaper outside japan and sixth largest in circulation worldwide
German reading population
Youngsters, students and politicians
Having a high influence on German politicians
1. Printed in nine locations in Germany 2. Strong network in foreign locations to cater to Germans and expatriates 3. Rhetorical usage of language is a crowd puller 4. Different editors and style on Sunday makes it special
1.Notorious for its mix of gossip,inflammatory language and sensationalism 3.Circulation has been on the decline in recent years
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism 3.Arrest the decline of sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2.High level of criticism which may lead to law suits against Bild 3.Government may regulate free press in germany
Browse marketing analysis of more brands and companies similar to Bild. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.