Grey Worldwide Pvt. Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1316
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SWOT Analysis of Grey Worldwide Pvt. Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grey Worldwide Pvt. Ltd

Parent Company

Grey Group

Category

Advertising and public relations

Sector

Advertising

Tagline/ Slogan

Famously effective  since  1917

USP

It is the subsidiary of grey group in India

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Realizing the current trends for effective communication

SWOT Analysis

Strengths

1. Strong operations and a good market reputation

2. Under the subsidiary of Grey Group

3. High reputation for quality work to corporates

4. Strong ties with clients

Weaknesses

1.Still not a formidable brand compared to big players

2.Limited marketing skills to attract business

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.Rediffusion, DY&R
2.Mc Cann
3.RK Swamy BBDO



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