FCB Ulka Advertising Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of FCB Ulka Advertising Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FCB Ulka Advertising Limited

Parent Company

Interpublic  Group

Category

Advertising and public relations

Sector

Advertising

Tagline/ Slogan

World’s third oldest agency

USP

One of the top three advertising agencies in USA

STP

Segment

Corporate organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Highly experienced in the field of marketing communications

SWOT Analysis

Strengths

1.Continued to be among the top five agencies in India

2. Strong distribution all over the world

3. High reputation for quality work to corporates

4.Turnaround specialist

Weaknesses

1.Getting synergy out of all agencies is difficult

2.High competition means market share is less

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.Publicis Group
2.Omnicon Group
3.WPP Group



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