Hakuhodo Dy SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 632
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SWOT Analysis of Hakuhodo Dy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hakuhodo Dy

Parent Company

Hakuhodo Inc.

Category

Japanese Advertising and public relations

Sector

Advertising

Tagline/ Slogan

Sei-katsu-sha:Cornerstone of our communications insight

USP

Oldest advertising agency in Japan

STP

Segment

Corporate Organizations

Target Group

Well-established organizations in need of Marketing communications agency

Positioning

Partnership:Cornerstone of our business

SWOT Analysis

Strengths

1. Strong distribution all over the world

2. Wide presence in Asia, Australia, Europe and America

3. High reputation for quality work to corporates

4. High number of mergers and acquisitions for expansion

5. Operational excellence and experienced workforce

Weaknesses

1. Brand recognition is limited compared to popular names

2. Geographic penetration is also limited

Opportunities

1.Online advertising is a new source of revenue

2.Adapting new strategies for market research brings in more revenues

3.Decentralised decision making is helpful as local marketing needs vary from one region to another

Threats

1.Increasing lawsuits due to sheer negligence in preparation of ads

2.Recession may hit the industry as cut is primarily on marketing budget of corporates

3.Cut-throat competition offered by other players in the industry

Competition

Competitors

1.Dentsu
2.Interpublic Group
3.WPP Group



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